Broker Check

Driven to Serve


We are fiduciaries and committed stewards of wealth, prioritizing our clients' best interests in all recommendations and decisions.

Where expertise
meets purpose.
We are more than advisors. We are values-driven partners in
your financial journey.

With a commitment to excellence, we recruit a unique type of professional with deep expertise and forward-thinking strategies. Our team proudly embraces five core values that define everything we do: integrity, empathy, future focus, independence, and authenticity.

Meet The Team

Debra Tagg

President, CFP®

debra@bfsadvisorygroup.com

Our Philanthropy


Debra Brennan Tagg is a CERTIFIED FINANCIAL PLANNER™ and president of BFS Advisory Group, a Dallas-based wealth management firm that empowers clients to align their financial decisions with their values. As the creator of the DBT360 Financial Plan, Debra developed a proprietary planning process that helps individuals and families prioritize goals, leverage resources, and address risks—ultimately enabling them to live the life they truly want. Her approach combines practical financial guidance with a deep understanding of each client’s personal vision, empowering them to make more intentional and confident financial decisions. 

 

With more than two decades of experience, Debra advises both individual and institutional clients, focusing on the unique needs of executive families, high-net-worth individuals, entrepreneurs, and women. She and her team build tailored financial strategies that integrate investment management, tax planning, estate planning, and philanthropic giving. 

 

Debra is widely recognized as an industry thought leader and educator. In addition, she is an active member of the Financial Planning Association and the Financial Services Institute. 

 

A sought-after speaker, Debra has co-hosted both a financial radio show, Dollars and Sense, and a television program, Smart Money Live with the Brennans, helping make financial planning more accessible to the broader public. In 2020, she was named an InvestmentNews Woman to Watch, a national recognition of her leadership and impact in the financial planning field.

 

Beyond her professional accomplishments, Debra is a passionate community advocate dedicated to fostering lasting change in Dallas. She currently serves on the Board of Directors for both Children’s Health and the Communities Foundation of Texas (CFT). She currently chairs the CFT Housing Strategy Committee. Her previous board work includes the Dallas Children’s Advocacy Center and the United Way of Metropolitan Dallas, where she was honored as the 2015 Innovator of the Year. 

 

Debra’s influence has been recognized locally as well—she is listed among D CEO’s Dallas 500, a roster of the most powerful business leaders in North Texas. In 2019, she was named D CEO’s Corporate Leader of the Year for her contributions to nonprofit and corporate citizenship. 

 

A proud resident of Dallas, Debra lives with her husband and two children. Outside of work, she enjoys yoga, travel, writing, photography, and music—creative outlets that complement her thoughtful, values-based approach to life and work.

 


Third-party rankings and recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client nor are they representative of any one client’s evaluation.

The 2020 Investment News Women to Watch selects recipients based upon accomplishments, contribution to the industry, leadership and community involvement. Nominations of Professionals from all areas of the financial advisory industry are selected by Investment News as winners. Winning Financial Professionals may select promotional materials about this award for a fee.

Chris Floyd

Wealth Manager, CPA, CFP®

chris@bfsadvisorygroup.com

Chris is a seasoned wealth manager known for his steady, thoughtful approach and ability to simplify complex financial decisions. With experience spanning family office leadership, portfolio oversight, and comprehensive planning, he helps clients stay grounded in a clear, long-term strategy. 

He takes pride in building meaningful relationships and serving as a trusted partner to his clients—integrating planning, investing, and tax awareness into a cohesive approach that supports confident, well-informed decisions. Chris values consistency, discipline, and clear communication, especially during times of uncertainty. 

Outside of work, Chris enjoys traveling, staying active through fitness, and exploring his interest in art—pursuits that reflect his appreciation for balance, curiosity, and creativity.

Hollis Stuckert

Wealth Advisor

hollis@bfsadvisorygroup.com

After 25 years as a financial advisor, Hollis continues to find her client relationships to be the best part of her job. She is committed to helping our clients understand their investments clearly so they can make informed decisions and achieve their financial goals. Hollis joined the company in 2011 to serve as our compliance officer, working directly with the principals of the firm to ensure proper implementation of regulations and standards. In 2023, she chose to transition back to working directly with clients – a role that she always enjoyed and greatly missed.

Hollis graduated from Stephens College and holds Series 7, 63, 24 (held with NewEdge Securities, Inc.) and 65 (held with NewEdge Securities, Inc. and NewEdge Advisors, LLC) licenses, in addition to the Life, Health and Insurance license.

In her spare time, Hollis enjoys traveling with her family and renovating historic homes.

Bradley Rouse

Portfolio Analyst, CFA®

brad@bfsadvisorygroup.com

Bradley graduated from the University of Kentucky with a degree in marketing. He has a Series 6, 7, 63 (held with NewEdge Securities, Inc.) and is currently a 2023 CFA Level III candidate. Brad is an alumni of Phi Delta Theta fraternity and a Kentucky native. 

He loves spending time with his wife walking the Katy Trail, trying new recipes from different cookbooks, and golfing. 

Burke Rogers

Wealth Management Associate, CFP®

burke@bfsadvisorygroup.com

Burke graduated from the Walton College of Business at the University of Arkansas, earning a BSBA in Finance. He is currently a Candidate for CFP® certification. In his role, he supports clients by assisting with comprehensive financial planning, analysis, and all aspects of client service. He pursued a career in wealth management because he is passionate about helping others achieve the goals they envision. 

A Dallas native, Burke enjoys staying active through fitness, golf, and the strategic challenges of a chess match.

Haley Bryan

Executive Assistant

haley@bfsadvisorygroup.com

Haley is the Executive Assistant for the BFS Advisory Group team and manages the office and scheduling. Before joining BFS, Haley worked in private equity as an executive assistant and in investor relations departments assisting with fundraising and investor communication. The transition to BFS Advisory Group came from Haley’s desire to have more of a direct impact on helping individuals achieve their financial goals and positively impacting their financial well-being. Haley earned her B.S. in Public Relations and completed the McCombs Business Foundations Program at The University of Texas at Austin in 2015. When not working, you can find Haley running throughout Dallas, watching sports, or spending time with her family.

Haley Halsted is not affiliated with NewEdge Capital Group, LLC.

Ashli Guice

Financial Services Assistant

ashli@bfsadvisorygroup.com

As Financial Services Assistant at BFS Advisory Group, Ashli oversees all of our educational events, helping to inform clients and the broader Dallas community about the value of investing for the life you want. She also manages social media for BFS Advisory Group and its financial advisors. Before joining BFS, she was a personal banker at Oxford Bank in Michigan. Ashli earned her bachelor’s degree in psychology from Grand Valley State University in 2012. When she’s not working, Ashli enjoys baking, reading and crafting. 

Ashli Guice is not affiliated with NewEdge Capital Group, LLC.

Clayton Keyes

Wealth Advisor, CFP®

clayton@bfsadvisorygroup.com

Clayton holds the CFP® designation, Series 7, Series 66, Texas Life and Health Insurance License. He is a graduate of the University of Oklahoma's Price Business School with a Bachelor of Science in Finance. Clayton held roles with Merrill Lynch and Charles Schwab prior to joining BFS Advisory Group. He originally joined the industry based on his passion for serving others and helping them plan for their future. In his spare time, you can find Clayton at the gym lifting weights, on the golf course, or on the pickleball courts.

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